Data Engineering

Digital Ads Reporting & Visualization

An automated reporting pipeline that pulls data from digital ad platforms, processes it, and generates visual performance reports for stakeholders.

Technologies Used

Python
Pandas
Matplotlib
Google Ads API
Data Visualization
Digital Ads Reporting & Visualization

The Challenge

Marketing teams spent hours each week manually exporting, combining, and formatting ad performance data from multiple platforms into readable reports.

The Solution

Automated the full pipeline using Python and the Google Ads API — pulling data on a schedule, cleaning and aggregating it with Pandas, and generating clear visual dashboards with Matplotlib and custom templates.

Results & Impact

✓ Eliminated hours of weekly manual reporting

✓ Unified data from multiple ad platforms

✓ Automated delivery of stakeholder-ready reports

✓ Improved visibility into campaign performance trends

Coming Soon
Private Repository